LIVE ONLINE COURSE

🚗 Concept-to-Car Design

3D Modeling Fundamentals

✏️ Sketching Skills

Portfolio Project

AUTOMOTIVE DESIGN

Dates: 29 JAN 2026 - 26 MAR 2026

Duration: 8.5 WEEKS
TUESDAYS & THURSDAYS
5 PM PT / 8 PM ET

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EGE ARGÜDEN
EX-FORD, ARGUDEN DESIGN

LIVE ONLINE COURSE

APPLY

Accelerate your career. Master car design process from ideation to production.

Break into one of the most exclusive creative industries under the guidance of Ege Argüden, former Senior Designer at Ford Motor Company, who’ll share his insider tools, workflows, and portfolio strategy with you.

THIS COURSE IS FOR YOU, IF...

YOU ARE AN ENTRY AUTOMOTIVE DESIGNER

You’ve got ideas, but are your concepts stalling out before they hit the road? This automotive design course is your pit stop for high-performance upgrades. Walk away with pro-grade sketches, orthographic drawings, 3D models, and final renders that show you can take a car from first silhouette to production-ready design.
YOU ARE A 3D DESIGNER

You’ve got the modeling chops, now it’s time to bring the why behind the what. We close the gap between precision and vision, helping sharpen your 2D sketching skills and think like car designers from the ground up. Walk away with a strategy-backed, industry-ready portfolio that speaks the language of automotive design studios.
YOU ARE A DESIGNER ASPIRING TO SWITCH

Learn how to think like an automotive designer, from silhouette to surfacing, ergonomics to engineering. Whether you're pivoting from industrial, product, UX, or illustration, you’ll walk away knowing how real vehicles are built and how to design them without losing your creative edge.

REAL-WORLD SKILLS

Learn to develop clean 3D digital surfaces from sketches, refining form, curves, and stance. Add functional elements (wheels, lights, mirrors, interiors) that enhance design while meeting safety standards and user needs.

DEMOS & CASE STUDIES

Photoshop skills, Blender builds, orthographic drawing, and critique sessions all will make your work better. Add real-world case studies from Vespa, BMW, Jeep, and don't just learn theory, but understand exactly how the pros do it.

FINAL PROJECT

Your final project takes you through the entire car design pipeline: market research, sketches, 3D modeling, and polished presentation, just like in a real studio. By the end, you’ll have a portfolio piece that actually drives.

EGE ARGÜDEN

LinkedIn Profile

Former Senior Exterior Designer at Ford.
Founder at Arguden Design, a firm specializing in yacht, automotive and industrial design.
Built hands-on experience early, interning with top-tier automotive studios including Volkswagen, Bugatti, and BMW while still in high school at Robert College.
Studied Transportation Design at the prestigious ArtCenter College of Design in California, where his Porsche concept was featured in Porsche: Excellence Was Expected by Karl Ludvigsen.
Joined Ford Motor Company as an exterior designer, shaping icons like the Bronco Sport, Maverick, and 7th-generation Mustang, and integrating biomimicry into vehicle design.
Led the design of the Ford Explorer Timberline, and played a key role in Ford’s shift to electrification, contributing to the brand’s next-gen design strategy.

INSTRUCTOR'S WORKS

FORD EXPLORER TIMBERLINE

PORSCHE 901

FORD MUSTANG (S650)

HONDA SUPERPILOT

View Ege's portfolio

WED (1/28) AT 5 PM PT/8 PM ET

👋Welcome Class

☝️Takeaway: You’ll understand the course structure, goals, and what your capstone project will look like.

Class description: Meet your instructor, explore course objectives, and get introduced to your capstone project. Set expectations, ask questions, and get ready for the journey ahead.

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THU (1/29) AT 5 PM PT/8 PM ET

🚗The Landscape of Automotive Design

Assignment #1 (Optional)

☝️Takeaway: You’ll know the automotive design lifecycle, key industry roles, and how brand identity drives design choices.

Class description: Trace the history of automotive design and learn how brands, roles, and processes shape every vehicle on the road.

Assignment #1 (Optional)

Research a carmaker you admire and create a visual board of its design history and style.

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TUE (2/3) AT 5 PM PT/8 PM ET

📊Market Research

Demo

Assignment #2

☝️Takeaway: You’ll be able to create a market research framework that connects user needs to design direction.

Class description: Learn how to analyze buyers, competitors, and market positioning using Design Thinking. Start applying research to your capstone concept.

Demo: Creating a market research document for a sample concept

Assignment #2

Define your target audience, segment, and competitor set in a concept board.

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THU (2/5) AT 5 PM PT/8 PM ET

✏️Sketching Techniques

Demo

Assignment #3

☝️Takeaway: You’ll be able to produce quick ideation sketches and refine them into proportionally accurate concepts.

Class description: Practice silhouette sketches using the 300-meter approach, then refine with perspective and shading.

Demo: Walkthrough of basic drawing techniques

Assignment #3

Use your market research to begin sketching concepts for your capstone project.

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TUE (2/10) AT 5 PM PT/8 PM ET

📖Concept & Story Development

Demo

☝️Takeaway: You’ll be able to craft a clear design story and translate research into compelling concept ideas.

Class description: Build strong design stories centered on your user. Learn how to generate multiple concepts, spot the best ones, and push creativity.

Demo: How to integrate research and inspiration into concept sketches

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THU (2/12) AT 5 PM PT/8 PM ET

🔧Vehicle Design Fundamentals

Workshop/Demo

☝️Takeaway: You’ll know how to evaluate and refine vehicle sketches for aesthetics, function, and ergonomics.

Class description: Refine proportions, stance, and ergonomics while learning how to critique and improve designs.

Workshop/Demo: Peer critique of sketches with live demo refinements

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TUE (2/17) AT 5 PM PT/8 PM ET

🖱️Rendering

Demo

Assignment #4

☝️Takeaway: You’ll be able to transform sketches into polished digital renderings with color and lighting.

Class description: Learn Photoshop techniques to add realism, proportion, lighting, and color to sketches.

Demo: Rendering walkthrough with shortcuts and refinement tips

Assignment #4

Select 1–3 sketches to render digitally.

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THU (2/19) AT 5 PM PT/8 PM ET

✍️Developing Personal Style + Guest Speaker

☝️Takeaway: You’ll understand different rendering approaches and start shaping your personal design style.

🎤Guest Speaker Demo:

Professional rendering perspective.

Class description: Explore rendering styles and reflect on your unique approach. Hear from an industry guest on their process.

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TUE (2/24) AT 5 PM PT/8 PM ET

🚘Creating the Orthographic Package

Demo

Assignment #5

☝️Takeaway: You’ll know how to translate concepts into accurate orthographic views for 3D development.

Class description: Learn to create orthographic views that balance ergonomics, packaging, and design intent.

Demo: Orthographic drawing basics with packaging considerations

Assignment #5

Create orthographic drawings (plan/side view, optional front/rear).

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THU (2/26) AT 5 PM PT/8 PM ET

🖥️3D Modeling & Use of Clay

Demo

Assignment #6–7

☝️Takeaway: You’ll be able to start translating sketches into proportional 3D models.

Class description: Compare clay, 3D printing, and digital modeling methods. Start building a proportional 3D model in Blender.

Demo: Modeling basics using orthographic drawings in Blender

Assignment #6–7

Create a basic proportional model in Blender.

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TUE (3/3) AT 5 PM PT/8 PM ET

💻3D Model Refinement

Demo

☝️Takeaway: You’ll be able to refine 3D surfaces and adjust proportions for a production-ready look.

Class description: Refine your 3D model by smoothing surfaces, adjusting stance, and integrating packaging.

Demo: Advanced refinement of 3D models in Blender

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THU (3/5) AT 5 PM PT/8 PM ET

🖍️Interior Design + Guest Speaker

Case Study

☝️Takeaway: You’ll understand the fundamentals of interior design workflows and ergonomic considerations.

🎤Guest Speaker:

Interior design professional

Class description: Learn workflows for interior design, ergonomics, and material choices. Hear a guest expert and study a real case.

Case Study: Ergonomic design in Piaggio/Vespa

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TUE (3/10) AT 5 PM PT/8 PM ET

⚙️Car Components & Production Considerations

Demo

Assignment #8

☝️Takeaway: You’ll be able to integrate key components and regulatory considerations into your 3D design.

Class description: Explore how components, safety regulations, and production constraints impact design.

Demo: Building components into your 3D model

Assignment #8

Finalize your 3D model with component details.

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THU (3/12) AT 5 PM PT/8 PM ET

🎨Color and Material

Demo

Assignment #9

☝️Takeaway: You’ll know how to apply color, materials, and lighting to showcase your vehicle design.

Class description: Learn how materials, lighting, and composition elevate your final renderings.

Demo: Setting up impactful renderings with lighting and perspective

Assignment #9

Produce 3–5 final renderings of your model.

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TUE (3/17) AT 5 PM PT/8 PM ET

🗂️Presentation and Portfolio

Case Study & Demo

Assignment #10

☝️Takeaway: You’ll be able to present your work in a professional portfolio that highlights your design process.

Case Study: Portfolio examples
Demo: Compiling project work into a portfolio

Assignment #10

Prepare your capstone project in portfolio format.

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THU (3/19) AT 5 PM PT/8 PM ET

📋Collaboration, Testing, and Reflection

☝️Takeaway: You’ll be able to apply feedback and market insights to refine your designs collaboratively.

Class description: Learn how to handle client, engineer, and team feedback while applying market and testing insights.

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TUE (3/24) AT 5 PM PT/8 PM ET

📒Capstone Project Presentations

☝️Takeaway: You’ll present your design professionally and receive actionable feedback to strengthen it.

Class description: Present your final project, explain your design decisions, and receive feedback from peers and the instructor.

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THU (3/26) AT 5 PM PT/8 PM ET

🎓Career Guidance

☝️Takeaway: You’ll know how to tailor your portfolio, track industry trends, and prepare effective job applications.

Class description: Learn how to market yourself to studios, adapt to trends, and create standout job applications.

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AUTOMOTIVE DESIGN

THIS COURSE IS FOR YOU, IF...

YOU ARE AN ENTRY AUTOMOTIVE DESIGNER

YOU ARE A 3D DESIGNER

YOU ARE A DESIGNER ASPIRING TO SWITCH

Our students work in 1600+ companies worldwide

What our students say